Top 10 Best Newspaper Ads Of The Year
The Caxton Awards are given out each year for excellence in newspaper advertising. This year 17 awards were given out to Australian advertising agencies, including the overall and prestigious Quinlivan Black Award.
In this gallery we look at this year's winners.
1. Title: "Best Job in the World"
An advertisement for Queensland Tourism that ran as a regular classified ad in newspapers.
Client: Tourism Queensland
Winner: The overall Quinlivan Black Award
Winner: Travel and Leisure category
Winner: Best Small Space Ad
2. Title: "LX570 Sunroofs" Canyon
Tagline: Where luxury has never been before
Creative Director: Steve Back
Client: Lexus Australia
Winner: Automotive category
3. Title: "Sliding Doors"
The ad asks readers to slide open the door...which reveals the inside of the cupboard.
Client: IKEA
Winner: Consumer Durables category
Winner: Retail category
Winner: Best use of newspaper medium
4. An advertisement for a women's beauty product run at the time of the US election.
Creative Director: Rowan Dean
Client: Reckitt Benckiser
Winner: FMCG (Fast moving consumer goods) category
Winner: Best topical ad
5. Title: "Tear"
The agency explains the ad: "Tearing along the grain of the paper produces a straight line, which is impossible to achieve while tearing against it - the perfect demonstration of Electronic Stability Control."
The horizontal tear-line explains that this is what it is like to drive with Electronic Stability Control, the vertical tear-line explains that this is like driving without Electronic Stability Control.
Client: Office of Road Safety
Winner: Corporate, Government and Public Sector category
Co-winner: Best use of newspaper medium
6. Title: "Guide Dogs can go anywhere"
More than 40 guide dogs were placed throughout the newspaper to highlight that they are allowed unrestricted access to most locations. An ad explaining this point was in the middle of the paper.
Agency: Marketforce
Client: Association for the Blind
Winner: Charity and community service category
7. Title: "Chess"
An ad for the movie Aliens vs Predator.
Executive Creative Director: Toby Talbot
Client: Sky Television
Winner: Media, Entertainment, Telco and IT category
Winner: Best Campaign
Winner: Best Art Direction
Winner: Best Photography
8. Another Aliens vs Predator ad
9. Title: "Mother's Day"
Ad copy: This year, Mum's giving me flowers.
I don't deserve them.
I deserve a good swift kick up the bum.
But Mums aren't like that. No matter how
badly you screw up they always say
"Never mind love, we all still love you."
Doesn't your Mum do that?
Unconditional. That's the word.
All that stuff about your life flashing before
your eyes is absolutely true.
And I couldn't believe it Mum, you were in
practically every scene.
And all those crappy movie scenes about
never telling people how much you love them
till it's too late? Well they're true too.
Mum, you gave me the gift of life, and what
did I do with it?
Played with it for a bit, then threw it away.
And now, after all those Mother's Days
I forgot because I was too busy with mates
or chasing after girls, what does she do?
She brings me flowers.
I never gave my Mum a thought as I was
flying down the road that night.
But I bet a little bit of her was thinking about
me as she watched TV in the hours before
that knock on the door.
My advice?
Treat this Mother's Day like it's your last.
Then spend a year making sure it isn't.
Tagline: Speed Kills
Agency: Grey Melbourne
Client: TAC
Some previous winners of the main Caxton award
2007
Category: Ross Quinlivan (Winner)
Agency: Publicis Mojo Australia
Client: Tourism Victoria
A newspaper version of the famous "Lose Yourself" in Victoria television advertisements.
Tagline: It's easy to Lose Yourself in Melbourne.
Copy: Melbourne's most hush-hush locations are found in its intricate grid of streets, arcades and laneways. That's why our fearless guides come in handy. Choose from a Hidden Secrets tour, an Historical Coffee Trek or a Chocolate Walking Tour.
Creative Director: Darren Spiller
Art Directors: Selena McKenzie / Christy Peacock
Writer: Toby Moore
Illustrator: Josh Petherick
